Meet the Artist


“Rock and Roll Hall of Famer” Ice Cube is undeniably one of the most influential cultural icons of all-time.

In addition to his impact both with NWA and his god-status solo career, Cube is a wildly successful film actor, writer, producer, and director. Cube’s sold 25 million albums and his Ride Along film series with Kevin Hart grossed $402.3 million worldwide, while his Barbershop franchise grossed $230 million.

Ice Cube is hip-hop. He is responsible for the box office smashes Straight Outta Compton, Friday and the cultural phenomenon, Boyz n the Hood. Ice Cube’s voice alone is known to bring the nononsense brand of cool that he is famous for, being featured in AAA video game Call of Duty.

Cube is also a prolific businessman. Launching the BIG3 in 2017, a 3-on-3 Professional Basketball League featuring former NBA star players, he has the only successful professional league to survive since the UFC! The world is constantly reminded that there’s no arena where Ice Cube isn’t on top. Whether it’s one of his Coors Light commercials, his successful cannabis company started in 2021, or seeing Gwyneth Paltrow rapping his lyrics on The Graham Norton Show, you can’t escape Cube’s influence.

Snoop Dogg is a cultural force unto himself and the epitome of West Coast hip-hop culture.

With 35 million albums sold worldwide, his album Doggystyle became the first debut album to enter the Billboard 200 chart at #1. He has appeared in over 45 films, 40 TV shows – including a continuing cooking show with Martha Stewart, but with all of that exposure, his street cred is unquestionable.

Snoop is also a business mogul – owning a plethora of businesses ranging from a production company, to cannabis ventures to a youth football league. Snoop’s business savvy has resulted in numerous brand partnerships, endorsements, and collaborations with brands from various industries ranging from sports to cryptocurrency.

Snoop continues to innovate and drive trends in the music industry. His iconic 2022 Super Bowl LVI performance was a historical moment that will remain etched in the cultural narrative for years to come.

E-40 is a rapper, actor and founder of Sick Wid It Records. He has released 28 studio albums under banners ranging from Warner Bros.
Records, Jive Records and Lil Jon’s BME Recordings. E-40 is the king of lingo, having coined hundreds of hip hop phrases that you hear every day. His fans always remember he’s from the YAY AREA! E-40’s one-of-a-kind sound has been sought after by film and television producers on everything from action (Blade: Trinity and the Transformers franchise) to family (Rio 2) to prestige cable dramas (Atlanta).
You can’t have West Coast Hip Hop without TOO $HORT. He is a genius rapper, record producer, radio host and songwriter. His songs are part of the soundtracks to the ground-breaking video game franchise, Grand Theft Auto.
Too $hort is best known for being a master collaborator and has accomplished an astounding number of musical collaborations with many artists from all over the spectrum from Tupac Shakur to Jay-Z to Lady Gaga